KASA development readjusts its marketing strategy to counteract the impact of the pandemic by increasing its online presence and aims to delve into the Thai market with an expected 20% increase as a newcomer in the Phuket real estate market.
John Alan Dupiech, CEO of KASA Development Co., Ltd states that, “The Covid crisis poses another challenge for us as we are just beginning to launch our new projects in Phuket after emerging from our relative successes in developing real estate on Koh Samui.
With the onset of Covid-19, many organizations have had to move their operations online, but at KASA, we have always had a clear online presence ever since the company’s conception and all our marketing activities have since been aligned with the current online trends with a strong focus on our various online sales and marketing media channels that reaches out to an international array of clientele. By studying the client demographics we have been able to target the right quality of clients and direct our marketing efforts consequently. In addition, we have expanded our operations into new markets such as Phuket and Bangkok thus increasing our options to effectively target this unique group of customers.”
Currently, KASA Development conducts its operations under 3 main principles, which are, Accessible Luxury, Bespoke Service and Accountability in the aim to reach out to their local customers for the 2 projects which are expected to launch in 2021.
Accessible Luxury – Our products are luxurious and located at unique destinations, yet accessible and within financial reach, with pool villas starting from 6 million Baht onwards.
Bespoke Service – Our pool villas are being sold off-plan, meaning that all the intricate details are fully customizable according to the client’s needs while still adhering to the highest quality standards to create a genuine and satisfying experience.
Accountability – All our clients are assigned an expert account service specialist that looks after all the aspects of the construction process till the final property is handed over to the client.
KASA has diversified its marketing communications budget into various channels, including negotiating with real estate agents, conducting roadshows and investing in display billboards to be able to reach a larger group of potential clients as it needs to adapt to the current market conditions brought about by the covid-19 virus.
Dune Phuket Luxury Residences, a minimal contemporary style pool villas comprising 1-5 bedrooms with a built area of 150-440 sqm and a price starting from 6 to 17 million Baht. Most of our villas are perfectly positioned to have stunning views of the Andaman sea. amidst lush mountainside terrains to create a sanctuary for harmonious living.
“We believe in preserving the pristine natural resources and abide by all the building laws and regulations during the construction processes.
The travel restrictions brought about by the pandemic has limited the number of potential clients, especially now during the winter season from November to February which is usually our best selling season. Our clientele is 90% foreigners and 10% Thais. However, due to our strong online presence, we are expecting to grow our local Thai market to 20% by the end of 2021.” said John Alan Dupiech.